(CBC)- A clothing company is offering money to Mike "The Situation" Sorrentino and his fellow Jersey Shore cast members — so they'll stop wearing the brand on the show. Abercrombie & Fitch Co. says in a news release posted Tuesday that it's concerned that having Sorrentino seen in its clothing could cause "significant damage" to the company's image. Abercrombie says a connection to The Situation goes against the "aspirational nature" of its brand and may be "distressing" to customers. The Ohio-based retailer says it has offered a "substantial payment" to Sorrentino and producers of the MTV show so he'll wear something else. The company says it also is making the offer to others in the hard-partying cast.
Let me get this straight, Abercrombie & Fitch is paying a substantial amount of money to “The Situation” for him not to wear clothes that he doesn’t wear in the first place? Sounds about right. Since Abercrombie’s audience is directed to pubescent teenagers and single 30 year-old men who spend more time at the gym and tanning bed, this is a pretty good publicity stunt for the Abercrombie company. You know, make it seem like all the shirts with the Ed Hardy logo that The Situation wears is actually Abercrombie & Fitch. Brilliant.
I love how Abercrombie is so concerned about its image and how The Situation could cause “significant damage” to it. Lose the giant pictures of half naked guys in the entrance to your stores, ease up on the drowning smell of your fragrances (smells like a middle school gym locker room), and turn the NYC nightclub music down by about 40 notches – that’s a start to a better image.
